Launched in 2017, The East Order arose from the desire to create renewed, flattering styles for everyday dressing. After much research and testing by designer Cassie Vecchione and her team, The East Order was created in Australia’s most easterly point, Byron Bay.

Byron is a dream, a forward-thinking culture — the most liberal, inspired, interesting people gather from all over the world to live and work here. With this progressive culture at the forefront of our designs, The East Order has a global reach.


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